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Campaign Design/Social Media Graphic Design
This project I created two concepts that resonated with people of all ages with disabilities, their caregivers, family members, the general public, businesses, and employers. People with disabilities have faced countless challenges in terms of accessibility, discrimination, and inclusion in society, and this campaign seeks to address these issues head-on.
To achieve this, the design concept was anchored on the global nature of buses and the way people use them. The billboard and social media post feature bright colors and captivating illustrations that are meant to grab the viewer’s attention from the side of the street and motivate them to take action.
The typography was a font that could be read easily and large to be seen while the bus is in motion. The design is intended to create a visual representation of the challenges that people with disabilities face daily and encourage people to join the movement towards inclusivity and accessibility for all.